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Title: Nike new shoe-making technology: shoes as light as socks
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Blog Entry: Nike new shoe-making technology: shoes as light as sockscheap nike shoes onlineA pair of shoes highest state, should is to make people forget it's there. Martin Lotti deeply understands. He is Nike global Olympic creative director, and a footwear designer. In the past when he questions to the athletes to have a pair of what kind of shoes and get the answers are almost the same-to more light! So they emphasize the "light" meaning: like socks, like from the feet long on out, even including "and skin". Almost all the players are concerned about feet shoes how to more light, because it means can be faster and more efficient. It is of great significance for athletes, even some beyond your imagination. For instance in a need to athletes run in almost 40000 steps the marathon, if the shoes to reduce the weight of 35%, so save energy consumption will be close to 1.8 tons, equivalent to one medium of the weight of the car. For this to someone will think it over. February 21, 2012, in New York city south avenue "basketball city" sports center of Nike Olympic innovation on congress, the President and chief executive officer of the global Mark Parker shows, called "Flyknit Racer" new running shoes. It look a little different: the whole vamp completely by a thread weaving, all of the structure and support are woven process. In this paragraph 9 (43 yards) on a marathon running shoes, shoe surface and the shoes tongue weight only 34 grams, plus the total weight of the bottom is only 160 grams. Can look at the 2008 Olympics man marathon of Nike shoes Nike Zoom Streak 3, a pair of Flyknit Racer weight compared with just reduce the 35%. wholesale jordan shoesNike in this pair of shoes on the use Flyknit, a kind of let running shoes become more light technology, and are likely to bring the company product production mode changes. Mark Parker I will be invaluable Nike the reforms. In the 1980 s, Nike and reebok fierce competition, it is Parker invented the famous "visible type air mattress", let the Nike a great success. But whether this kind of air cushion, science and technology, or later other new technology, are not from this industry exist several centuries tradition, that is all kinds of material after clipping the joining together together. Even in the 1990 s or so. Natural fabric Mesh cloth (Mesh) is popular at that time shoe body materials, usually made of nylon or polyester fiber woven, can make the product becomes lightsome and breathe freely. But look from whole, this mesh cloth still too soft, not only support sex differences, such as sweat to water environment response is too slow, and easy to cut or hook torn. Manufacturers must add some supporting technology and materials, such as the use of special fibre and high intensity of line network. Also, they also can't get rid of the joining together "the traditional process, a integrated more don't talk about. When the 2008 Beijing Olympic Games ended, Nike shoe designers began to plan to the shoe surface structure to a subversive. "Nike products innovation always around ascension to academic performance," Martin Lotti told the first financial weekly (the Po) "said. They consider the abandonment of traditional process of cutting, those shoes stitching together and paste process. Because the only way could produce more lightsome shoes. jordan pantoneModelling concise socks became the design pattern. Nike footwear r&d director Tony Bignell explained, this also is derived from the athletes Suggestions. But designers soon found that it actually is a big problem, because the world does not have a kind of technology can create a knitting shoes, they must be from scratch. First they must find a wonderful material. Shoe factory technical staff are joining in them. They don't just play according to drawing production role, in the choice of materials give advice is also their work. Finally they suggest that Nike company adopted a have both flexibility and durability, and thickness and strength are can change polyester thread, this spin can join a leica materials and not affect use. In put on new shoes before, the only way we could describe: it than you any socks drawer less, soft, known as "feather quantity material"-like feathers light and soft. What can use what machine to prepare vamp is also a problem. Innovation Kitchen laboratory (Innovation Kitchen) usually is the birth place of Nike products, encourage free here, creative ideas, always able to provide the required tools, materials, machines, toys, software, games, and the inspiration to the picture, but there was no machine can meet the demand of knitting shoes. But the new material may not need new machine can use. In "weave" this matter, whether sweater, socks or shoes, the machine to work the principle of when I'm afraid is the same. Nike computer programmers and engineers solution is to find a used for knitting and socks machine, again to software rewrite, make its competent in the new material woven work. jordan retro shoesAn interview of Nike designers also revealed that a replacement "brain" of the sewing machine is the core of the production of the new shoes. Although there are other manufacturers are trying to "weave" means manufacturing vamp, but due to materials, equipment, software program these reasons, always can't a integrated. Now work into the key step. Spin in this material motion often lack the steady structure and durability, this--this shoes and modelling solid the first requirements are far apart. And the whole shoe body are made by a single thread finish, the difficulty of Nike than a generation products. A generation in Nike by Flywire (fly line technology) products, on the fabric of spin need adhesion in TPU (thermoplastic polyurethane elastomer plastic, sole main material). In order to keep to the shoe the tight, TPU and spin must cooperate each other and supportive of actually or TPU, and is still not perfect. Using this technique of Hyperfuse and Hyperdunk series products, sometimes happen parallel nylon line cracking phenomenon. Though on the structure Flyknit Racer experienced repeated failure, but designers ultimately successful design a knitting plan, the mixing material of high strength and spin lycra in the shoes of the left side, form the skeleton and underpin brackets, keep shoe body of the firm. The spin is like sling bridge as the sling supporting shoe body, and real-time response athletes movement, rest stay relaxed, motion will tighten. To achieve this step, except that one of the mysterious machine, accurate data also is very important. Therefore the foot type imaging Nike database also applied to development. These data from the track athletes with 40 years of cooperation, and many of them are is famous world champion. Such as Carmelita Jeter, the 2011 world champion in the 100-meter dash, the earth the fastest woman. Designers to her movement speed, foot pressure, test, the data in the corresponding shoes. cheap nike free runNike always has and athletes of the traditional product design together, even founder Philip Knight (Philip Knight) are famous track and field athlete. Innovation in kitchen, every now and then you can see the testers carry sensors shuttle in the basketball, track and field and other professional testing field, each project has a different combination of personnel. All the work will have in a about 4.6 meters long machine produces "chemistry", was born a new product. Software according to the input data in advance, different processes in a different instructions. When vamp toes need more stretch material part, the machine will reduce the spin layer, increase the leica material injection; When heel to the shape of the more stable part and strength, the machine will use different thickness of the multiplayer spin. Flyknit vamp and mesh cloth and other materials manufacturing shoes than face joining together, not only lighter weight, also more flexible, more air. Parker told the first financial weekly "said that in the 2012 London games, there will be thousands of athletes wearing Nike's new products to take part in the Olympic Games, liu xiang will be the country's first put on Flyknit Nike running shoes. In the summer happened in the fight, not just for top athletes. Adidas have released plan, hope to make full use of the "London Olympic Games official sports goods partners" identity, therefore already spent about 1 billion yuan RMB. The spending including obtaining official partner identity, athletes, volunteers and retailer of clothing production costs, and product and the company itself marketing costs. Compared with adidas, Flyknit launch show that Nike tried to the products to win. If not satisfied, it may be competition was upstaged. cheap air jordan shoesAccording to Britain's daily telegraph reported in May 2011, Nike in the UK market share is about 18%, and 15%, with adidas second, both have not far apart. In the global market, adidas held in Nike also bit behind him. Canaccord Genuity rating agency, even expected, if Nike missed four years a Olympic Games bring the chances of it may in 2015 will market share the location of the first surrendering adidas. In addition to the Olympic Games, Parker there is far more to the plan, he hopes to Nike can gradually realize automatic production, end the artificial production outsourcing, make the product to the turn of the speed ahead of rivals. Traditional shoe-making technology can't do this. A pair of shoes with more than 25 parts need to sewing them together, this most need done by hand, so the Nike factory in Vietnam, China, and the lower cost of labor of the country. This leads to get a pair of shoes in the United States the cycle, spend part of the longest time is actually in the boat. Flyknit streamline traditional technologies in the cut, paste the steps, the result, it is can reduce rising labor costs and raw material costs. For Nike company is concerned, the most ideal situation is no longer dependent on cheap Labour can factory, the intensity of labor's largest part will make shoes from production line disappear. The us investment bank Sterne Agee & Leach Inc analysts think Sam Poser, this technology at least give Nike bring in $23 billion in annual sales, and significantly improve profit margins. According to the company's traditional, technology innovation are usually from kind of product is gradually applied in other products. Flywire is started in 2008 into the market, has now been in Nike 60% of footwear products use. If all goes well, the future of the Flyknit will also is so, and this will fundamentally change the Nike company the production mode. Nike brand President Charlie Denson said that in the future in the Nike perhaps will appear such a scene: a customer enters Nike shop, scanning the his feet, the computer can apply this information to the manufacturing individuation of shoes and, with a single thread can finish it. Of course, to realize it, Flyknit must be called, to help athletes on the field "fly" rise.